{"id":156,"date":"2026-10-17T04:21:46","date_gmt":"2026-10-17T04:21:46","guid":{"rendered":"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=156"},"modified":"2026-10-17T04:21:46","modified_gmt":"2026-10-17T04:21:46","slug":"teams","status":"publish","type":"page","link":"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=156","title":{"rendered":"Put First Things First and Build Great Products that Customers Eagerly Anticipate \u2014 Elementor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"156\" class=\"elementor elementor-156\">\n\t\t\t\t<div class=\"elementor-element elementor-element-000016d e-con-full icm-elementor e-flex e-con e-parent\" data-id=\"000016d\" data-element_type=\"container\" data-e-type=\"container\" id=\"top\">\n\t\t<header class=\"elementor-element elementor-element-0000150 e-con-full icm-header e-flex e-con e-parent\" data-id=\"0000150\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-000014f e-con-full wrap head e-flex e-con e-parent\" data-id=\"000014f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000148 icm-brand elementor-widget elementor-widget-heading\" data-id=\"0000148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=150\">Innovating<br>Category Management<span>.<\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t<nav class=\"elementor-element elementor-element-000014e e-con-full icm-nav e-flex e-con e-parent\" data-id=\"000014e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000149 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=150\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000014a icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"000014a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=149\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Category Management<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000014b icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"000014b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=152\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Robots in Retail<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000014c icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"000014c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/delightful-magenta-elephant.comtask.com\/?page_id=151\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leadership &amp; Innovation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000014d icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"000014d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/newsletters\/category-mgt-retail-robots-6885281666244370432\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Newsletter \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/nav>\n\t\t\t\t<\/div>\n\t\t\t\t<\/header>\n\t\t<main class=\"elementor-element elementor-element-0000164 e-con-full wrap e-flex e-con e-parent\" data-id=\"0000164\" data-element_type=\"container\" data-e-type=\"container\" id=\"main\">\n\t\t<article class=\"elementor-element elementor-element-0000163 e-con-full reading e-flex e-con e-parent\" data-id=\"0000163\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000151 elementor-widget elementor-widget-text-editor\" data-id=\"0000151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"eyebrow\">Leadership &#038; innovation \u00b7 Georges F. Mirza<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000152 icm-h1 elementor-widget elementor-widget-heading\" data-id=\"0000152\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Put First Things First and Build Great Products that Customers Eagerly Anticipate<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000153 elementor-widget elementor-widget-text-editor\" data-id=\"0000153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We try to plan our careers; often like a ship on the open seas, the tide and wind steer us in the strangest directions. My journey so far has taught me a lot \u2013 I have had experiences that could not have been planned in my wildest dreams. Through the evolution of my career I came to understand that my personal competitive edge and innate instinct drove me to help individuals and teams strive for success and build market changing products. I have always prioritized in the following order:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000154 elementor-widget elementor-widget-text-editor\" data-id=\"0000154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li>Team \u2013 found the strengths in the individuals comprising the team. Looked for people who had strengths I didn\u2019t have. Never be afraid to build a team with people smarter and better than you. They will grow and be your supporters.<\/li><li>Product \u2013 with the notion that you build great products that customers desire and eagerly anticipate.<\/li><li>Everything else.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000155 elementor-widget elementor-widget-text-editor\" data-id=\"0000155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Yes, it is key to listen to the customer. Organizations tend to put the customer first in all their messaging and focus on sales as their measure of achievement. It is the basis of success, but if that is all you do then you miss the real opportunity. It is how you put the customer first. See i4cp research and predictions for 2019. The main ingredient to customer satisfaction is employees, this is a factor often missed by companies. The people who interact daily with the client need to be happy, motivated, and driven. A team like this drives performance and satisfies clients.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000156 elementor-widget elementor-widget-text-editor\" data-id=\"0000156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Like many, it was my goal to create a product and bring a new solution to market. I started a business right out of college that allowed me, through projects, to experience many different company cultures across a range of organizations and verticals. Later, after I\u2019d had the opportunity to work for several larger companies in key roles (even a startup), I was able to experience and overcome numerous challenges and realize the root of various successes and failures. Encountering different corporate cultures and leadership styles provided me a front row view of what a successful corporation should do to foster innovation, ownership, agility, and results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000157 elementor-widget elementor-widget-text-editor\" data-id=\"0000157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The leadership of larger organizations that achieved monumental success, focused on the team and ensured it was reflected in the associate\u2019s interactions with customers. One leader that I observed and highly respected, initiated such a program (read more in the Service Profit Chain). His team believed satisfied employees led to satisfied customers which drove sales and profits. This leader started with a survey where associates rated the company and performance of various level of management above them. To make it actionable, the management bonus was based in part by ratings they received from their teams (based on the satisfaction levels of their employees). Then, employee bonuses were tied to customer satisfaction (employees focused on customer objectives). For this organization, the satisfaction measurement index went from 42 to 94, with 70 being a world class score. It was this unique leader\u2019s shift and focus on employee satisfaction that led to never seen before levels of customer satisfaction which helped grow the business to over 80% market share. Truly genius. Associates projected pride, confidence, and respect that helped increase customer satisfaction and they enjoyed an outstanding reputation in the industry. It led to an organization others wanted to emulate or be a part of.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000158 elementor-widget elementor-widget-text-editor\" data-id=\"0000158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The leaderships that I observed along the way helped shape and define successive steps in my journey. It solidified my belief and approach to leading for success. Success that is achieved by prioritizing team, product, and then everything else: not revenue, not shareholders, and not the customer. If you have the foresight to truly prioritize the team and not give it lip service, you can achieve a level of greatness where customers are successful using your solutions and shareholders can reap the benefits and revenue they expect from their investment. I know it works, I proved it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000159 elementor-widget elementor-widget-text-editor\" data-id=\"0000159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether it was the high emotional intelligence of one leader I admired where I learned firsthand how to prioritize the team, making it all about them\u2026 or the decisive one where I learned how to cut through all the fluff and focus on what is important for faster decision making\u2026 or the narcissist on how not to be\u2026 all helped shape and define my style\u2026 You should expect the same as you grow and mature in your journey. Don\u2019t fight it, embrace it, learn from it and enjoy the ride.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000015a elementor-widget elementor-widget-text-editor\" data-id=\"000015a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>By accident, or sheer luck, I experienced it firsthand as I naturally worked in that mode. Now, equipped with the experience and data to back it up, I know it is the only way to operate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000015b elementor-widget elementor-widget-text-editor\" data-id=\"000015b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A more recent example, I observed a young startup in a highly competitive field break through ceilings to bring an innovative solution to market with a fraction of the investment, fraction of the team size, fraction of time and surpass other well-established companies. They did it all because the leadership prioritized the team and provided an environment conducive to collaborative success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000015c elementor-widget elementor-widget-text-editor\" data-id=\"000015c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How often have we seen it? Once a project is identified, companies quickly start and rush to build a massive team to deliver that new market breaking product or new and vastly improved version of the company\u2019s flagship product. Large teams and budgets are not necessarily the path to success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000015d elementor-widget elementor-widget-text-editor\" data-id=\"000015d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Picture this, you join a company, or you are drafted to work on a project and regardless of circumstances you are surrounded by complete strangers ready to pull together and deliver. What is your first instinct?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000015e elementor-widget elementor-widget-text-editor\" data-id=\"000015e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li>Show them who is in charge?<\/li><li>Bring in your own team? Or<\/li><li>Push by setting big audacious goals? Not so fast\u2026<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-000015f elementor-widget elementor-widget-text-editor\" data-id=\"000015f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Get to know the team, identify opportunities to position every individual to succeed within the team or not, doing it with respect and humbleness. Do that and you get team members ready to go to battle and accomplish the impossible. Always start with the team! Try it out and be the innovative leader and the agent of change corporations are seeking.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0000162 e-con-full actions e-flex e-con e-parent\" data-id=\"0000162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000160 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/pulse\/its-team-put-first-things-build-great-products-georges-f-mirza-pmc\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discuss on LinkedIn \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000161 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/comtask.com\/teams\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Original page \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/main>\n\t\t<footer class=\"elementor-element elementor-element-000016c e-con-full icm-footer e-flex e-con e-parent\" data-id=\"000016c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-000016b e-con-full wrap foot e-flex e-con e-parent\" data-id=\"000016b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000165 elementor-widget elementor-widget-text-editor\" data-id=\"0000165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span>An independent publication by Georges F. Mirza<br>\u00a9 2026 Comtask LLC<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-000016a e-con-full family e-flex e-con e-parent\" data-id=\"000016a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0000166 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/comtask.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Advisory services: ComTask \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000167 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ars2.org\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ARS\u00b2 \u00b7 Framework \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000168 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=6885281666244370432\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Subscribe on LinkedIn \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0000169 icm-link elementor-align-left elementor-widget elementor-widget-button\" data-id=\"0000169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:contact@comtask.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch \u2197<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/footer>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-156","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=\/wp\/v2\/pages\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=156"}],"version-history":[{"count":1,"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=\/wp\/v2\/pages\/156\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=\/wp\/v2\/pages\/156\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/delightful-magenta-elephant.comtask.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}